Describes the part of an email message or web page that is visible without scrolling down the page. This term is important because all content above the fold is assumed to be more valuable to the reader as they see it first. The size of the “above the fold” area will depend on the resolution of the user’s computer monitor and the number of pixels their monitor displays.
The person selling the goods or service; also knows as the merchant. The advertiser or merchant pays affiliates for sending traffic to the merchant’s website after a product or service is purchased.
A Web site owner that earns a commission or finders-fee for referring clicks, leads, or sales to a merchant.
Terms between a merchant and an affiliate govern the relationship. This includes the terms on which the affiliate will be rewarded for the traffic sent to the merchant’s website.
Affiliate Information Page
A page on your website that explains the terms of your affiliate program including your commission rates, affiliate agreement, a link for existing affiliates to log in, as well as a link to the signup page for new affiliates.
These links are unique in order to track the traffic coming from the Affiliate Site. Typically these links can be simple text links, images, product links, etc.
The person responsible for running the merchant’s affiliate program. This includes recruiting affiliates, establishing incentive programs, creating media for the affiliates, reporting on sales, and paying affiliates.
Can also be called an Associate Program, Partner, Referral, or Revenue sharing program. In such a program the merchant rewards the affiliate for web traffic, sales, or leads on a pay-per-click, pay-per-sale, or pay-per-lead basis.
Affiliate Program Directory
A comprehensive listing of merchants’ affiliate programs. The directories are typically categorized by industry and include the typical payout or commission rates. Click here for a sample list of affiliate program directories.
A software program such as Affiliate Wiz for running and managing an affiliate program. This typically includes signing up affiliates, managing links, tracking impressions, clicks, sales, leads. This also includes paying affiliates, etc.
Affiliate Solution Provider
3rd party company that provides an affiliate tracking solution on a hosted basis. Typically an affiliate software solution is hosted by you with your website. With an affiliate solution provider, they provide the hosting for you.
The process of tracking a link uniquely by affiliate using an Affiliate Link.
Synonym for an affiliate.
Affiliate application process whereby all applications is immediately accepted/approved upon submittal by the affiliate. This term can also be used to describe the process of automatically accepting all sales recorded by affiliates.
An electronic advertisement or billboards such as an animated GIF, Flash Movie, JPEG that advertises a product, service, or website.
A client program (software), such as Internet Explorer, Netscape, or Opera, is used to look at various kinds of Internet resources.
An invalid sale that results in the affiliate’s commission being forfeited.
The action when a user clicks on a link and follows through to the merchant’s website.
Click-Through Ratio (CTR)
Percentage of visitors who click-through on a link to visit the merchant’s website.
A situation where affiliates are able to include their own logo and branding on the pages to which they send visitors through affiliate links.
Income an affiliate earns for generating a sale, lead, or click-through to a merchant’s website. Sometimes called a referral fee, a finder’s fee, or a bounty.
Small text files stored on the visitor’s computer, which record information that is of interest to the merchant site. In affiliate software cookies are utilized to track which affiliate the web visitor came from and which banner or link they clicked. They can also store the date/time of the click for purposes of tracking the time elapsed between a click and a conversion to a sale or lead.
Cookie Expiration/Cookie Retention
When a cookie is planted on a web browser, a date when the cookie expires is defined. This date is important because affiliate sales can only be recorded before the cookie expiration date. This period will also determine if repeat sales will be recorded.
Percentage of clicks that result in a commissionable activity (sale or lead).
CPA (Cost Per Action)
The amount of cost for a conversion such as a sale or lead.
CPC (Cost Per Click)
Cost of an individual click when paying on a per-click basis.
CPM (Cost Per Thousand)
The cost of 1000 banner impressions.
CPO (Cost Per Order)
Same as CPA but refers specifically to sales.
Pays the affiliate partner for every new customer that they direct to a merchant.
Refers to having your affiliate's links go directly to the landing page rather than a redirect. This can help with your search engine ranking.
An affiliate link to a merchant site in an e-mail newsletter, signature, or a dedicated e-mail blast.
EPC (Earnings Per click)
Average earnings per 100 clicks. A relative rating that describes the ability to turn clicks into commissions.
Refers to the lines of code that an affiliate places on their web page(s) for linking to the merchant’s site. This HTML code contains the unique identifier that identifies the traffic as coming from the Affiliate’s website.
How many times a banner advertisement was displayed or viewed.
Alternative to using an affiliate solution provider; building and managing your own affiliate program internal to your company. Typically this is accomplished by purchasing a 3rd-party product such as Affiliate Wiz.
Refers to running a multiple-tier affiliate program where affiliates who refer other affiliates earn a commission off of those affiliates.
Refers to the process of validating an affiliate application and then approving them after validation. This can also refer to the process of approving sales after they have been validated.
The person selling the goods or service is referred to as the merchant. The merchant pays affiliates for sending traffic to the merchant’s website after a product or service is purchased.
P3P also assists with online sales. It lets users decide what specific data they are willing to divulge automatically to the site, such as shipping address and credit card number. If the site requests more data, the browser alerts the user, who can then decide whether to share it or not. For more information, visit www.w3.org/P3P.
An affiliate marketing program that rewards affiliates based on each conversion to a sale such as when purchasing a product or service from the merchant’s website. Pay-per-sale programs usually offer the highest commissions but tend to have the lowest conversion rates.
Affiliate program that rewards affiliates for conversions to leads. A lead might include a signup form, software download, survey, contest or sweepstakes entry, signup for a trial, etc. Pay-per-lead generally offers midrange commissions and midrange to high conversion ratios.
Rewards an affiliate for each unique click to the merchant’s website. This type of affiliate program is uncommon because of click fraud or fake clicks.
Marketing in which the merchant only pays commissions for results such as conversions to sales or leads.
The process of rewarding an affiliate on a recurring basis whenever the merchant charges a customer a recurring fee. For example, a web host that charges customers on a monthly basis might reward the affiliate a percentage of each month’s payment from the customer.
Programs that pay affiliates not just for the first sale a shopper from their sites makes, but all additional sales made at the merchant’s site over the life of the customer.
Stands for Return on Advertising Spending. This is the amount of revenue generated for every dollar spent on advertising. For instance, a ROAS of $1 means you’re generating $1 in sales for every $1 in advertising spend, and a ROAS of $5 means you generate $5 in sales for every $1 in spending.
Stands for ‘Return on Investment’. This is what all marketing managers want to see from the money they spend on their marketing and advertising campaigns. The higher the sales, the large the number of shoppers, and the greater the profit margin generated by sales the better the ROI.
The process of detecting and ignoring automated spiders or bots such as search engines like Google/Googlebot.
The highest performing affiliates. Typically less than 1% of affiliates are super affiliates yet that 1% typically will bring more than 90% of your sales.
Offering the right offer to the right customer at the right time.
A link not accompanied by a graphical image.
Refers to the hidden 1X1 pixel tracking code that is placed on the confirmation page of your store for tracking sales conversions.
Two-tier Affiliate Marketing
Affiliate marketing model that allows affiliates to sign up additional affiliates below themselves, so that when the second tier affiliates earn a commission, the affiliate above them also receives a commission.
The process of only counting unique clicks from each web visitor. Unique clicks are typically tracked by recording the IP address and browser header.
The rapid adoption of a product or passing on of an offer to friends and family through word-of-mouth (or word-of-email) networks. Any advertising that propagates itself the way viruses do.